Vision is so much more than what meets the Eye

Vision is so much more than what meets the Eye in Olympia

American Family Vision Clinic

What do you see in this picture?

This mystery picture is known as the Renshaw Cow Card. Yes, that’s right - the picture shows a cow including the head and top half of the body. If you weren’t able to see that before, please take another look at the picture and try again. 

Dr. Samuel Renshaw (1892-1981), an American experimental psychologist used this image to portray that the brain perceives vision differently from what is simply seen through our eyes. Our eyes are able to view objects, but until the eyes communicate the messages to our brain where the vision is processed then we’re not really seeing. 

Interestingly enough, children tend to have an easier time spotting the cow in this image because they see in the natural way that we were born with and that is to be able to see the bigger picture without getting caught up in the details. When we are taught to read, our brain learns to look at each letter and we start getting caught up in the details and have a harder time seeing the big picture, unless we are familiar with the image. Once you are able to find the cow in the picture then usually it becomes very easy to find the cow in the future because our brain has already processed the image. Renshaw’s theory was applied during World War II to train sailors to identify enemy aircraft in a split second. Our visual system, specifically the way the eyes and brain communicate and process visual information can be trained to perform at very high levels.

Who do you see?

Pictures of celebrities’ faces upside down with the mouth and eyes wrongly positioned in opposite direction as the rest of the face: http://thatchereffect.com/ 

Now turn it upside down, what do you see?

This illusion, known as the Thatcher Illusion or the Thatcher Effect was first demonstrated by Professor Peter Thompson of the psychology department at the University of York in 1980 using a picture of British Prime Minister Margaret Thatcher. The Thatcher Effect shows us that when our brain sees a familiar face upside down it thinks it can identify the person so we get confident that everything seems normal with the facial image that we are viewing. However, only when the picture is turned right side up can we identify that something is wrong with the picture as both the mouth and eyes are upside down. 

Who do you see?
The Brain & Vision

The Brain & Vision

Just like with these two examples of the Renshaw Cow and the Thatcher Effect, demonstrating how our vision is so influenced by our brain, so too our brain is involved in so many aspects of vision. Just like a computer works by having both hardware (memory card, hard drive, keyboard) and software (windows, chrome, macOS), our vision requires both the eyes as the hardware and our brain as the software.
In fact, more than 50% of the brain’s cortex is involved in processing visual information. 

It is essential to understand the importance of the communication between our eyes and our brain which enables a much higher level of functional vision. The amazing thing is that developmental optometrists can train the brain and the eyes to communicate optimally together in order to improve our quality of life.

  • Neuro Optometric Rehabilitation
  • Developmental & Pediatric Optometry
  • Low Vision
  • Specialty Contact Lenses & Myopia Management
  • Ocular Disease
  • Dry Eye
Dr. Zurcher cartoon

What is Renshaw Cow Card?

An American experimental psychologist used this image to portray that the brain perceives vision differently from what is simply seen through our eyes. Our eyes are able to view objects, but until the eyes communicate the messages to our brain where the vision is processed then we’re not really seeing. The Thatcher Effect shows us that when our brain sees a familiar face upside down it thinks it can identify the person so we get confident that everything seems normal with the facial image that we are viewing.

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Testimonials


  • Such a nice optician. My grandson is only 4 and needs glasses. We were so sad, but he explained the issues, and we will follow up as he suggested.


    Anna P.

  • I had such a good experience with the clinic. Very friendly staff and doctor, did not have to wait for long to be called, and was treated respectfully. Thanks, American Family.


    June S.

  • Dr. Zurcher has gone above and beyond what any other eye doctor has ever done to figure out what is going on with my eyes. Very happy with American Family Vision.


    Christine R.

  • Family Vision Clinic changed our lives! My daughter was frequently car sick, and she was getting headaches every day, often painful enough that they brought her to tears. We saw a string of doctors and therapists, but we made no progress. Finally, we found Dr. Levi Zurcher and his eye therapist Rain. After ten weeks of eye therapy my daughter no longer gets headaches, and she no longer gets car sick. Daily tears are a thing of the past. I really can’t say enough about this clinic. It was fascinating to watch Dr. Zurcher work. For the first time, someone who knew what they were doing was intently studying my daughter, really trying to figure out all of her eye issues, and his therapist Rain is one of the most patient and lovely people that I’ve ever had the good fortune to meet. We’re finished with eye therapy—yay!—and I have switched to American Family Vision Clinic for all of my family’s other eye health needs.


    Lars Wulff

  • Very professional, yet kind and helpful. They do what they can to make the appointment comfortable. I was running a bit late, I made sure ti call. They were able to switch me with a patient who was already there, they treated me with respect, and helped my son have confidence by getting him the eye care he needed that day. Thank you so much! Would recommend to anyone. It's a blessing that they care enough to work with people who have all different types of insurance from work to state coverage.


    Justin E.

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Working Hours

Monday-Thursday
8:30AM-5:00PM

Friday
8:30AM-3:00PM

Saturday-Sunday
Closed

Location
400 Yauger Way SW. Bldg 1, Ste A Olympia, WA 98502
Fax
(360) 459-1097
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